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Running and Diamonds

How I became a Nike designer…

  • Sep 12 2016
  • 0

How I became a Nike designer…

A must read for any runner or hard working, creative, big dreaming, goal driven, and passionate artist.

I am a runner. I started running at the age of 9 and have been running ever since. I love running so much that just talking about it makes me smile. Not only am I a runner, I’ve turned my passion for running into a business. A business that has been my sole source of income for the last seven years and, as a single mother, has supported both my son and I.


In the last 7 years, I have operated the company in every aspect and all business processes including creating unique, original jewelry and apparel designs that reflect my electric enthusiasm for the sport I love, running.


Over the years I have had the opportunity of showing our products to some of the most exciting running audiences in the entire world. These audiences include the symbolic, prestigious, marathon of all marathons, The Boston Marathon, the happiest race on earth, The Walt Disney World Marathon, and, in 2015, we were even selected to design the official jewelry of the internationally renowned San Francisco Marathon, just to name a few.

I also sell both our jewelry and apparel products at wholesale to a number of running stores and online retailers around the country. In 2014, we were invited and attended a retail show where the top running brands in the world showcased their products to specialty running stores from all across the world.

To add to our portfolio, our products have also been advertised in Runner’s World Magazine, by far the number one runner’s magazine on the planet. And our jewelry and apparel has also been featured on, which hosts the world's largest directory of sports and recreational activities, facilities, venues and classes, which includes more than 290,000 races, leagues, tournaments, camps and other recreational listings in more than 80 sports and 5,000 cities. Pretty much anyone who runs marathons or half marathons has had the opportunity to see our products in one way or another.

The Endure brand can be recognized in cities all over the country. Over the summer I traveled to Chicago where I had mentioned what I do to a fellow runner I had just met. After showing her my designs, her face lit up and she said, “Oh I’ve seen that shirt. A lady I just saw was wearing it running down the street!” Now if you can put a measuring stick to business success, whether it’s a number or a fact...hearing this woman say this, who I had just met, was priceless.

Now let’s rewind to this past spring where my hopes and dreams of becoming a designer for Nike begin to fall into place…

(and please be prepared for A LOT of Disney references as I am a CRAZY runDisney fanatic!)

The story begins this past April, I was selling my product at a running expo as usual. It was just another day in Monterey when a woman comes up to my booth and says, ““I need this shirt. My daughter has one exactly like it. I am so excited we are going to match.” I was so happy to hear that her daughter had the kid version of our shirt. I had never met this woman before and it was exhilarating to see her eyes light up when she went to grab the shirt I had designed. It made me so proud.

My 3-year-old at the time was one of the “models” featured on our website and that possibly meant his cuteness could take credit for the sale. This made me happy.

On our website we have a picture of him, his cousins, and his best little girl friend wearing neon yellow and neon pink versions of this shirt. So I proceeded to ask her, “Which one does she have? The pink or the yellow?”. She looked at me confused and said, “Its black…” continuing with a confused smile, “It’s exactly like this though except it’s Nike. I’m so excited to match her!” I processed her payment and let her on her way. I was so confused...did Nike really have a shirt like this?


After she skipped off with her new tank, I immediately googled “Nike Run Smile” and this is what I found.

I was shocked.

Now as a designer, I understand the whole “gray area” of design and copyright and if the design is changed “enough” then another artist can publish something similar, just as long as it doesn’t create brand confusion. But when someone comes up to purchase a shirt and says, “...My daughter has one exactly like it.”, it pretty much confirms to me that brand confusion just took place right before my eyes. It wasn’t just a friend who noticed the similarity. So let’s examine them side-by-side:

I created my signature design in 2014. After realizing the success of the design, I obtained a copyright in 2015 that is now registered with the Federal Copyright office. My run smiley design has taken on many fun and festive variations including a Halloween, Christmas, Valentine’s Day, and Easter versions, with many more still waiting to be released. This shirt has become a signature look that is synonymous with Endure branding.

Looking at the two designs side-by-side I know there are some subtle differences. Nike tilted the face more upright, they also used capital letters instead of lowercase letters. But the hand-sketched style, and the fact that the left eye is an “R”, the nose is a “U”, and the right eye is an “N” make it so similar that when I posted this on social media, people just thought I was releasing the “t-shirt version” of our tank!

Now really...does making the R and N uppercase make it all okay? Does taking the concept and changing it just a little bit make it okay to completely take credit for a design? It shouldn’t. It’s just not fair. If this were a bigger company, Nike couldn’t and wouldn’t expect to get away with something like this. Nor would another company expect to get away with “slightly” changing a piece of art that Nike actually designed for their own brand.

Okay Nike, I’ll give you this, you weren’t the first to be “inspired” by our designs. We have successfully notified other companies of the copyright and they have politely removed their versions of the design from their stores.

One other company has been not so nice...but that’s a completely different story in itself. Check out our social media stalkers Gone for a Run below…

Our original designs are shown on the left…Gone for a Run’s ”inspirations” on the right.



...I think they might be crushing a little to hard on our jewelry

And now our apparel too…..they posted their pink version within hours of our #FindingSunny game at Walt Disney World in February.



Come on seriously?

That’s pretty much like Jafar trying to get Jasmine to fall in love with him.

I think I just threw up in my mouth a little bit.

Shame on you!

Back to the Nike story...

So the question I would get after showing these eerily similar shirts to people, the first question was always, “So are you going to sue them?”.

Long story short, we sent them a cease and desist (which, by the way, cost me well over 100 shirts of profit margins), and they basically flipped us the bird via legal document. The jist of it said, “We didn’t copy, we designed it on our own, we didn’t know about your design, it’s not substantially similar anyway…” and that they considered the matter closed. I call Pinocchio on this one…

So basically Nike gets e-mails with accusations of copyright infringement and they respond with this letter pretty much saying, go away, it’s not worth our time, STFU. And apparently this seems to work because who is going to be able to afford suing a monster like Nike? ...and with the legal teams they must have on their end, they know a single mommy really can’t do much without risking it all, just to end up possibly losing in the courtroom. So not fair.

Hey Nike, just a little FYI: flexing your wallets might make me back down from trying to sue you...but listen, bullying is not nice.

Up until this moment, I loved Nike. I had Nike everything. I wore Nike Pegasus to run in even though they weren’t the number one fit at my local Fleet Feet, I just loved the brand and I loved how they looked. They were a classic choice, a brand that grew out of a garage that began with a passion for running, just like my company did.


I dressed my models in Nikes for photo shoots. I incorporated Nike products in my outfit posts and hashtagged and commented using their company handles accordingly. I ran the Nike Women’s Marathon as a bucket list race. I ran in Nike sports bras and traveled to the Nike outlet in Tulare pretty often just to update my wardrobe. I used a Nike watch, the Nike running app...the list goes on. I even dressed my little one in Nike. But this girl was Nike’d out.

I went through every emotion possible. I went from flattered at first, that Nike would like my design so much to produce one that they called their own, to heartbroken, to angry....

This is where the angry Sunny came out. Kind of like when Queen Elsa told Anna to leave and she unleashed the crazy giant snow monster, Marshmallow, after her.

Go away..

I started a #PaintingMyNikesRed campaign in hopes to get Nike’s attention. Perhaps they didn’t have time to deal with my case and maybe, just maybe this would shine a light on the situation.


I got a lot of support and got some new people aware of what was going on. So much that over the last few weeks I had a number of people approach me, strangers even, just to buy the shirt they saw from the story they heard about on Facebook.


Over the last few months, I found myself sharing this story over and over again with friends, family members, and complete strangers.

It made me sick.


Commenting on posts and encouraging people to destroy their expensive Nike products to support me, at first felt empowering. Some of them used paint, some used red tape, some just bought my shirts and posted the shirt with the hashtag #PaintingMyNikesRed to help raise awareness. But with every encounter, every post, every mention of Nike, came heaviness, anger, and frustration. Think Inside Out...and Joy sitting with her arms crossed in the corner waiting for her turn to shine.

This just wasn’t me. I started getting sad about a happy face. Once I realized this, I knew that something needed to change. And it had to start with me.

After the initial buzz around the topic of “anti-Nike” and bloody red Nike shoes, I took some time off of the subject to let things settle.

My news feed became filled with violence from crazy things happening all over the world. Putting me in my place, helping realize that this isn’t really a tragedy, just a really sad, really disappointing story.

Soon after, my news feed became filled with Olympics. It was inspiring, beautiful things happened. Records were set. I got the opportunity to watch one of the girls from my hometown perform in front of the whole world. Another one of the girls I used to watch since high school was breaking Olympic records.

The entire time, I was flashed with Nike swoosh symbols; they were everywhere. As much as I tried to ignore it, I couldn’t help but feel like I was being punched in the chest each time I flashed across my screen.

I wondered. How could this happen? How often does this happen?

Pretty soon, my news feed became filled with presidential candidates and campaigns. I wondered...could anything really be done about this?

So I think I’ll ask some questions to those who might be able to give me the answer...

@RealDonaldTrump How do we keep giants like @Nike from taking advantage of small businesses?


@HillaryClinton Can a small, female-owned business stand a chance facing a giant like @Nike?

Let’s cross our fingers and “retweet” and see if we can get an answer…

As for me...I am going to continue smiling when I run and will continue wearing my run smiley shirts proudly. I refuse to be sad about a happy face any longer.

I’d rather let Nike have that knock-off version of our shirt than spend any more of my time and energy being upset about this. I don’t care anymore.

Sunny badger don’t care!

Yes Nike...go ahead, keep that one.

Just do it.

You can take something that’s not yours, but for me, for my well-being, for my happiness, for my creativity to thrive and keep on thriving. I am left with no choice but to let it go…


Thank you @Nike for the flattering gesture. I can now say that I’ve landed my dream job as a Nike designer…

Oh and P.S. @GoneforaRun...stop following us all over social’s just creepy.

The Moms Behind the Brands

  • May 4 2016
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I just wanted to take a moment to encourage you all to thank my fellow exhibitor "Mommies" who have paved the way for running accessories across the country, even the world! Many people don't realize how small our operations are and that even though we are under those bright lights at the expo, we are all working our little tails off to bring you the best and most innovative products to make your experience the very best. Being a "mompreneur" often means, no days off, lots of overtime, no sleep, and finding creative ways to stay ahead of the game while juggling the huge responsibility of not only managing personal finance, inventory, marketing, product development, customer service, shipping, social media, and fitting in running and motherhood at the same time! Just because most of us don't have small etsy shops, doesn't necessarily we aren't small businesses so I want to thank you ALL for your continued support and Happy Mother's Day this special Tinker Bell weekend to all of these amazing Moms!

Happy Mother's Day Brenda Brundage from The Roo Sport! She developed a patented design on one of the most amazing running accessories ever invented! Go Mama go!

Happy Mother's Day Carrie Lundell from Sparkle Athletic! One of the founders of Sparkle Athletic, Boston Marathoner, and Mommy of 4!

Happy Mother's Day to Christy Baker of Running Skirts!

Happy Mother's Day to Cindy Lynch of Running Skirts! Look at her run with her two adorable cuties!

Happy Mother's Day Elise Wallace from Sparkle Athletic! An ironman finisher and mother of 2!

Happy Mother's Day Kelly from Sparkle Athletic! One of the strongest women I have ever met! *muah*

Sandy from BIC Bands a super hard-working Mother Runner! Happy Mother's Day to you!!

On behalf of all of these Mother Runners, we thank you for all of your support! Happy Mother's Day everyone!!


Sunny and the Endure Team ;)

How Princess Ariel taught me everything I need to know about that #RunnerLyfe

  • Feb 15 2016
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(photo credit:

It’s that time again, ladies! Time to bat your eyes, pucker your lips, and lace up those running shoes for the runDisney Princess Half Marathon Weekend in Walt Disney World! We couldn’t be more excited to once again be a part of this year’s runDisney expo!

With each year, we try to bring fresh new designs to you to celebrate your races. This year, the most adventurous and determined Princess of them all has inspired us--Princess Ariel. Did you know that in the song, Part of Your World, Ariel is talking about running? Duh! Mermaid or not, she relates the most to us runners in the most obvious way. Let’s examine:

1.“Flippin’ your fins you don’t get to far. Legs are required...” Song: part of Your World

She understands the importance of training. Can’t just jump into these things, you know. Gotta get those legs race-ready!

2.“I don’t know when. I don’t know how. But I know something’s starting riiiight now!’ Song: Part of Your World

You start questioning your readiness for the race as you are literally standing in the corral of people waiting for the race to start. Is this really happening? Am I really doing this? What was I thinking? No, I got this. But do I? Welp, ready or not, here we go!

3.“…why does it…what’s the word…BURN!” Song: Part of Your World

You start singing this part of the song in your head (or out loud for some) just about the time in the race when your body really starts screaming at you. Feel the burn, ladies!

4.“You want thingamabobs? I got twenty. But who cares. No big deal. I want moreeeee.” Song: Part of Your World

You’ve become a runDisney race expert and your collection of medals has grown exponentially, resembling that of Ariel’s trove of thingamabobs. But, you’re unsatisfied and still want MORE. Congratulations, your running has now become an addiction.

Oh, Ariel. You get us all!

Princess Ariel is a true inspiration to us runners. She faced obstacles that could have easily stopped her from pursuing her dreams. Yet, despite the whole mermaid thing, the Sea Witch’s evil plan, her father’s untrusting of “the surface” and the human species, and oh yeah--not even having a voice, she overcomes all and accomplishes her dream to be a part of our [human] world. Now that’s determination! Ariel, you go girl!

Here are previews of some great designs inspired by the princess we all know and love!

Mermaid Pendant

Our signature “Runner Girl” turned mermaid! This pendant is cast and hand-finished in sterling silver and dipped in precious rhodium to help keep its lasting shine. In her tail is engraved the distances of the Princess Half Marathon weekend along with a beautiful genuine gemstone - 5k (pink topaz), 10k (Amethyst), 13.1 (half marathon – Emerald), or 19.3 (Glass Slipper Challenge – Blue Topaz). This pendant measures approximately 1" and can be worn on a necklace or added as a charm to one of our charm bracelets.

Mermaid Accent Charms

Accessorize your Mermaid Pendant necklace or bracelet by adding one of these mermaid-inspired flares! Whether it be a seashell, a “dinglehopper”, or both, these items truly look great together, completing your under-the-sea ensemble!

Vintage Fork Ring

“Human stuff, huh?!” Scuttle would surely find this to be something very special. These however are not for straightening your hair out, but we’ve taken sterling silver plated forks and turned them into rings! They are custom and are made with various style forks. Each one is different!

Princess Collection

We will be bringing our entire Princess Inspired collection for you to shop from, including our running princess girl, our princess crown designs, and much more!! Take a peek online at our Princess Collection to learn more--such fare-thee-well jewelry for all the princesses out there.

We can’t wait to see all of you this weekend at the Walt Disney World Princess Half Marathon. This will surely be a magical weekend! See you at the runDisney expo, booth 221!

Valentine's Day Guide For Your Favorite Runner

  • Feb 11 2016
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Candy Hearts and Running Rings by Endure Jewelry

Ok, so let me get this straight.

Valentine's Day is just days away and you haven’t gotten your special someone a gift?!

For it was just Christmas and the days of straight up B-R-O-K-E are finally behind you. And the New Year’s resolution of keeping fit has prompted you to sign up for 6 races you and your runner have made a pact to do over the next 6 months!

And now Valentine's Day is here. Sorry, there is no off-season in spoiling your loved one. It’s year round. At least that’s the argument I go with when talking my husband into buying something for me. Can’t say it works every time. Shucks!

While you may feel consumerism is behind all the hoopla of this holiday, you just can’t show up empty handed. Your runner deserves a little something for all the hard work she’s endured through training.

Well ol’ Marissa here is going to break things down for you. Here are a few of our favorite things that will surely win her heart over:

1. Love, and Give Back

Head on over to our IG @EndureJewelry and place a bid on our newest trademarked Smiley face designs, our Run Lover tank! These are SO limited that we only have 7 available for "purchase". They aren't listed on our website this year but we have 7 up for auction til tomorrow as we help our friend, Marathon Goddess, raise awareness for pancreatic cancer and cheer her on to complete her 100th marathon! Feel the love, and share the love this Valentine's Day, by participating in this fun event!

2.Something Practical

Ok, listen here: she NEEDS this. She doesn’t know yet that she needs this, but guaranteed she needs this. TRUST. Don’t tell me the things we want are not the things we need, because I’m pretty sure my want for this bracelet slash hair tie disguiseis a necessity in the running world. Us girls are infamous for wearing those little black hair ties on our wrist. We gotta be ready to throw down at a moments notice if we see a starting line and a race clock. Here’s a way to make this hair tie look a little less obvious and a lot more stylish.

3.Something Memorable

It’s like a medal….but not. Stay with me. Commemorate her race accomplishment with any of our race distance jewelry. Rings, earrings, and necklaces--alpha numeric or roman numeral. It’s like stylish bragging rights without having to haul her medal everywhere. She’ll wear her race distance proud because dang it, she did it!

4.Something Meaningful

Necklace & earring and earring & ring combos. I call it the twofer - two gifts in one. While they are sold separately, if you want to double the kudo points, buy one and then buy the matching necklace, ring, or earrings! We offer several styles that are running inspired and have some meaning behind them. Examples:

Roadrunner – For runners who strive for fast speeds. Necklace/ Earrings

Tortoise & the Hare – Slow and steady wins the race. Necklace/Earrings/ Ring

Running Wings – “And my God give us the wings of angels so that we can fly.” Earring/Ring (p.s. These earrings happen to be the Endure Jewel of the Week! Enjoy 25% Off through 2/13/16)

5.Something Unique

Okay, how cool is this? You can have a necklace made of her running!! I kid you not. Send in a side-profile photo of your runner and designer, Sunny, will turn it into a necklace. I’m more of a Phoebe from the sitcom Friends when I run, but you know what, I’m proud of it! Put that on a necklace and call it a day!

6.Something Disney

Disney. Need I really say more? NO, I do not. A true Disney fan will understand. A princess deserves a crown and a castle, right? While I don’t recommend buying an actual crown and castle (unless she’s into that and you have that kind of money), I think she’ll be just as happy with our smaller versions. Our Run Princess Crown ring and our Run Castle Necklace. How fitting for your running princess!

Run Princess Crown Rings

7.Something that will for sure guarantee you not becoming a resident of the dog house

Want to really set the bar high amongst your friends? Jubilee ring is where it is at. Pronounced joo-bi-lee. Well let me say that is bee-you-tea-ful. It’s twenty-six glorious, genuine diamonds representing the miles of a marathon. Bling bling, baby!

8.Something nerdy

Nothing speaks more to the heart than a Star Wars inspired gift. At least that’s what my inner Stars Wars nerd tells me. Our Galaxy hoodie has been an absolutely hit with our fans and we only have a few left! Pretty sure it’s because the sleeves have light sabers on them. Light. Sabers. Fun level: 10.

Star Wars Inspired Galaxy Hoodie by Endure

9.Something that reflects her heart

Bless your running heart, my love! That’s what you’ll say when you gift to her one of these rings. “Live Love Run” said so simply, but it’s every runner’s anthem. Does she live and breathe the sport? Then our Run Beat ring is the perfect gift. It’s a heartbeat rhythm that reads the word “run”.

Live Love Run Heart Ring by Endure JewelryRun Heartbeat Runbeat Ring by Endure Jewelry

10. Something she collects

Start a ‘build-a-bracelet” for her so she can continue to add commemorative pieces as she completes races. We have both charm bracelet and bead bracelet styles. This gift doubles as a motivator for her and a go-to gift for you! Think about it. You’re set for every Valentine's Day here on out, because she’s going to want to keep accomplishing race goals so that she can continue to add to her bracelet. I see this as an easy way out for you for all future Valentines, knowing exactly what to get her every year. #winning

There you have it. Now go be that amazing supporter every runner dreams of having! Happy Valentines Day to you and your favorite runner!


Star Wars is LIFE...And other things I learned from runDisney Star Wars Weekend

  • Jan 25 2016
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Guys. I have a confession to make. I’m not a Star Wars fan.

BUT WAIT! Don’t stop reading yet! Because you’ll be glad to know that I’ve turned over a new leaf after meeting so many of you, super fans, at the runDisney Star Wars weekend in Anaheim, CA.

When Endure Jewelry Designer, Sunny, first asked me to join her at the runDisney expo for this year’s Star Wars 1/2 marathon event, I had to tell her I’ve never seen any of the Star Wars movies. (“Who ARE you?” is exactly what you are saying. I know.)

My knowledge of the movie series didn’t go much beyond the popular quotes, light sabers, set in the galaxy, good guys vs. bad guys, Darth Vader, Princess Leia, and the Star Tours ride at Disney. I know at least the very basics and I could probably fake my way through a Star Wars conversation. (Thank you Pop Culture)

But below, you’ll be happy to read my journey in becoming a Star Wars Fan.

1.) Sunny took me to watch Star Wars: The Force Awakens before we even left Florida from the runDisney Marathon weekend. Ok, Star Wars…you have my attention. That movie was legit. Star Wars Fan Level: 1

2.) We played #FindingSunny where Endure fans who followed us on Instagram were given clues as to our whereabouts in Disneyland. If they found Sunny and I, they won some FREE Endure Jewelry. Seeing their excitement and energy for the weekend was awesome! I was totally getting jealous hearing all about your costumes. Star Wars Fan Level: 2

3.) Sunny absolutely LOVES Space Mountain, which for the time being is called HyperSpace Mountain complete with a Star Wars theme. She had us ride front row with our sunglasses on…3 times! Don’t knock it until you try it. SO Scary but SO awesome! Star Wars Fan Level: 3
4.) We rode Star Tours. Since I was a little girl, this has always been a favorite of mine, but NOW after watching Star Wars: The Force Awakens, this ride had a whole new meaning. I actually recognized and knew the names of the beloved characters featured in the ride. C3P0, R2D2, BB8, Finn…gang’s all here! Star Wars Fan Level: 4

5.) Since we didn’t hand out all the prizes for #FindingSunny, the game continued at the runDisney expo where Endure Fans gave us a their best #wookie impression to receive their free jewelry. It was hilarious! I wish we had video. I now have a favorite character…Chewbacca. Star Wars Fan Level: 5

6.) There was a moment during Day 2 of the expo when there were 5 people wearing Endure’s Star Wars inspired Galaxy Hoodie all within 5 feet of each other! For Sunny, designer of the hoodie, it was truly a remarkable moment for team Endure. The support for Endure is unreal! We thank you! Star Wars Fan Level: 6

7.) On Sunday, I went to ESPN zone to play games. All the points I racked up from winning…yeah, I traded them in for Star Wars Trading Cards. (I don’t even recognize myself!) Star Wars Fan Level: 7

Well played Star Wars and Star Wars fanatics everywhere! I’m now a big fan. While I’m not quite yet at a 10, I believe I’m well on my way! Since returning home from quite the epic weekend, I had a movie marathon of all Star Wars movies, talked Star Wars with other super fans, theorized about how the movie will pick up after that kind of ending (BTW, what a tease!!!) I’m even considering watching The Clone Wars on Netflix because I want more!

I’ve come to the conclusion that Star Wars is LIFE. And thankfully Sunny is STILL selling all the Star Wars inspired jewelry and apparel, which I now HAVE to have. Because…Star Wars. You understand, don't you?

by Marissa Garcia

Ultimate Runner's Gift Guide

  • Nov 30 2015
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It's that time of the year where we show the ones we love how much we truly appreciate them! Most of us have a person in our life that deserves to be recognized. If you have a special someone in your life that just happens to be a runner, we've got a little cheat sheet to help you find her the perfect gift!

Since most runners already know what kind of shoes they like, it's gets hard to get creative when it comes to gift giving. I've broken it down into price points to make it a little easier. Here are 15 gift ideas all under $75!

Gifts Under $30.00

Run, Half Marathon, or Marathon Bracelets! Priced at an easy $29.00 (current pricing), these stainless steel cuff bracelets make a perfect gift! They can be carefully adjusted to fit any wrist. They come in three colors, rose gold, yellow gold, and silver. The great thing about stainless steel, is that it doesn't tarnish!

Another idea for a runner gift under $30.00 is a festive holiday tee! The eyes and nose of these characters spell out the word "run". This is a cute twist on our signature "Run Smiley" design. Available in "Runny the Snowman" white, Run Santa red, and Run Elf green!

Gifts Under $60.00

At the top of my list is our sweaters from our Run Merry Collection! Again, choose between the Runny the Snowman, Run Santa, or Run Elf!

Another jewelry idea is our silver stud earring collection. All of these designs are inspired by running! We have the Tortoise and the Hare, which are our all time best sellers, the Roadrunners, distance studs in 5K, 10K, 13.1, 26.2, and newly added wing earrings! Current pricing: Sterling Silver $38 and yellow gold or rose gold plated silver $58!

Another great gift idea is a stackable ring! The only thing about this gift is that you would need to know the ring size you need. Most people can fit a size 6 or 7 on at least one of their fingers so if you are willing to just guess, a size 6 or 7 ring would probably work just fine! My favorite stackable ring is the "Runfinity" ring. Current pricing: $54.00

Other gifts under $50 are our Run Smiley Raglan Sweater $49 or our Run Smiley Tech Shirt with thumbholes $48! The Run Smiley Raglan is a comfy lifestyle top that can be worn off-the-shoulder anytime anywhere! The Run Smiley Tech shirt was made to perform! Wear it on a run, to the gym, or on race day!


Click here to SHOP

Gifts under $75.00

Our best-selling necklaces are definitely our disc pendants. We offer them at $72 with a chain and they include FREE engraving! You can personalize the back of these pendants with a special date, time, initials, or short word or name! Choose between "run.", 13.1 Half Marathon or Roman Numeral XIII.I, 26.2 Marathon XXVI.II, and others as well! There is a sweet option to turn these necklaces into genuine diamond necklaces for an additional $30.

You can see the approximate size of the necklace on the model shown above. (She's a 400m runner like me!)

Cross Country Necklace $72

We recently featured these at the high school Cross Country State meet in Fresno, CA. It was a fun way to commemorate such a memorable event!

With Christmas approaching so soon, I hope this gift guide has given you some great ideas for that special runner in your life! I hope you enjoyed looking through our gift guide and look forward to playing "Santa's little elf" in my little shop over the next few weeks!


Sunny and the Endure Team

Running (and smiling!) around the Fair!

  • Oct 12 2015
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Hip hip hooray! It's fair time!

Last Friday I enjoying bringing my son to our local fair. It was an exciting experience for both him and I. What a fun day here in the Central Valley!

I grew up going to the Big Fresno Fair. It really is one of the biggest fairs in California and offers so many fun things for all ages!

My favorite thing to do at the fair is eating the fair cinnamon rolls. Of course, this was my first stop. I justified it by saying I was “carbo-loading” for my 20-miler the next day.

Our next stop was supposed to be carnival rides. But we arrived at around 11:00am an the big carnival rides weren’t open until 3:00pm. We were referred to the kiddie carnival area that opened up at noon. So I asked the gate keeper if we could sneak in to take some photos. He was so nice and let us in! This was fun and my little one was such a good sport about running around and doing a mini photo shoot. It was so fun for my little runner kid!

My little happy runner.

After playing around at the kiddie carnival, I stopped to get my second favorite fair snack, parmesan “elote”, corn with lime, chili powder, and parmesan cheese! It was delicious and a nice addition to my “carbo-loading” ;)

Our next stop was the Gem and Mineral exhibit. As a child, I remember going to this exact exhibit and getting so excited about polished rocks and gemstones. I truly believe that this experience helped spark my love for gems and jewelry. I remember choosing a rock for them to cut in half and this time, my son got to choose one for himself! He told me, I want this one! He handed it to the guy behind the counter and I gave him money to pay. I also showed him the other examples of the sliced geodes and he got excited to see what was inside of the rock he chose. We watched the man cut it open and he was so excited to look inside. Look at the pure joy on his face.

Next stop was the horse races. We enjoyed watching the horses prance around and prepare for their races and chose who would win based on the color of their numbers and the silliness of their names.

In the Central Valley, the Fresno Fair marks the beginning of the holidays. In a few weeks, Halloween will be here, then Thanksgiving and Turkey trot time, and then Christmas will be here soon!

I am so glad to have had shared these precious moments with my little one before all of the holiday craziness starts in the upcoming weeks! I hope all of your have a chance to enjoy your local fairs and cherish the special times you share with your loved ones!

Oh! AND..if you love his shirt, you can get it here --> Run Happy Face Kids Tee

If you want to match him we have adult sizes too! --> Endure Tees

Going Half Crazy: Part 3

  • Mar 23 2015
  • 0


Spring is finally here and it seems like I'm on track to writing about each of these races one year after each of them! I'm super excited to share my March, April, and May races with all of you. Right now is one of my favorite times of the year to run in California's Central Valley. Hopefully some of you come out to either our big fall and spring half marathons. We have the 2CM Two Cities Marathon and Half in the Fall and the California Classic Weekend Half Marathon in March, and the Century ride in May! These have definitely been some of my favorites!


Race #8 California Classic Weekend

A couple friends of mine, Nader and Alissa, ran the race as well as my Dad, sister, and nephew. Alissa was proudly wearing one of her Endure tank tops, it was a super cute "Eat My Dust" tank. She and her husband Nader were both dressed in super neon green so they could stand out. This would have normally worked if all of the volunteers weren't dressed in neon green so it ended up being super hard for them to spot one another along the course. Alissa set a personal best time and it was awesome being there to witness such a big accomplishment.

I ran the entire race with my dad, my oldest sister Melissa, and her (then) 11-year-old son Christian. My dad and I both ran the half and my sister and my nephew ran the two-person relay. The course begins in downtown Fresno right next to the Grizzlies Stadium. It continued through Fresno's historic Tower District, through Fresno's Chaffee Zoo, and back through downtown Fresno, past our gorgeous City Hall, and back to the stadium. My sister ran the first half with my dad and I, and my nephew met us right before the zoo. It was awesome running through the park with him and my dad and crossing the finish line with all three of them. My sister Melissa snuck back onto the course to finish with us. It was such a fun and memorable race. We didn't even take the race very seriously and still finished the race in 2:02!

Christian, Dad, Melissa, and Me before the big race!

Saying "bye" to my nephew Christian before he takes off on the bus to the relay hand-off.

Me, my dad, and my sister Melissa at the starting line.

Me and my friends Nader and Alissa after the race. This is the photo of the 2014 Finisher's Medal.

Medal Earned: California Classic Finisher's Medal with Fresno's most well-known buildings and a tiger representing the zoo! One thing that I think could be improved on this medal would be a different medal for each race. The Half Marathon and 5K finisher's got the same medal, wish each were different, even if it were the ribbon!
Running Buddies: Friends Nader and Alissa at the starting line and my dad, sister Melissa, and nephew Christian
Inspiration: Running alongside my family in the county I grew up in. Other family members along the way cheering us on were my other sister, my brother in law, and my son was there at the finish line.
Tips: If you're not from Fresno, learn about all of the landmarks and what they mean to the city. Come a day early, pick up your packet at the expo and visit the Tower District, eat food at Doghouse and possibly try and catch an FSU basketball game across the street. Take time to visit and enjoy the zoo too! One tip for running the half marathon, make sure you know where you are on every turn during the last 2 miles. You will be doing "city switchbacks" through downtown and it will feel like it's never-ending unless you know where you are. You literally will be going back and forth through downtown a number of times before heading back to Chuckchansi Stadium, so be both mentally and physically prepared rather than discouraged when the last turn, isn't really the last!


Race #9 Not a half, longer! Big Sur International Marathon - 21 Miler

My race in April was one of my top three favorite races ever. As far as the course, it blows every other race out of the park. A close second would be the Big Sur Half marathon that is held in the middle of November every year. This was such an emotional and meaningful race to me that I can't even think of where to begin. So I'll start months before the race, a little while after I decided to register, summer of 2013. I wanted to register for the full, since this was something I had put on my bucket list to complete. However, my alarm was set at the incorrect time and before I got onto my computer, the race was SOLD OUT!! My dad and I decided we would register for the 21-miler instead of the full. We were pretty disappointed but in the end it was probably the better option for us.

About a month later, my dad was feeling chest pain and had complained to my sister Janielle and I about it. He's a registered nurse so we didn't think much of it because we assumed he would know if it were something he should be worried about. Later that night my mom found out, who is also a nurse, and she took him to the emergency room. My sister and I both felt guilty for not doing something when he had first mentioned it. He had a chest scan and they found something that had multiplied in growth filling his lungs overnight. Our family was distraught. My dad had always been very health conscious. He's told us before that all of his siblings and many of his relatives have died from either heart problems, lung cancer, or diabetes by the age of 60. He was to run 60 in three months. A heaviness took over throughout our family.

During the time my dad was in the hospital, one of my best friends, was getting married. My family stayed home to be with my dad. I was part of the wedding party so I traveled to southern California by myself.

For a couple weeks the doctors couldn’t determine exactly what it was that was taking over my dad’s respiratory system. We were afraid it anything from a small heart attack to lung cancer. It turned out that my dad had textbook Valley fever. There were spores that he had inhaled that began to grow in his lungs. The severity could range anywhere from it not affecting your life at all to death. Luckily, my mom and her instinct acted in time to treat him and he’s still alive and well today. Months later we celebrated his 60th birthday with an “It’s not cancer” party and we as a family drove to Sacramento for a fun day at one of our favorite breakfast spots, the Tower Café, lunch at Joes Crab Shack, touring the train museum, old time photos, and walking around old town Sacramento.

It did take my dad a while to recover. My sister ran in his place for the races he signed up for, the Two Cities Half Marathon in Clovis and the Big Sur Half Marathon. By the time our 21-miler came in April, he was ready to go. The expo was fun. I got to work it with one of my good friends Aimee. During the expo we met a girl named Lori who had the endure logo tattooed onto her wrist! It was awesome. I saw Lori on the course during the race too!

It was an emotional race for the both of us. The sights and the sounds along the race were absolutely amazing to say the least. We enjoying running up the hills, walking down the hills, and taking both scenic photos, and silly ones as well.

I will never forget the feeling I had the moment I thought there was a chance I could lose my dad forever. He’s the rock of our family and we all love him so very much.

Medal Earned: A hand-made 21-Miler Big Sur Medal with a leather cord

Running Buddies: My dad and I ran the 21-miler together. My friend Mika ran the full.

Inspiration: My dad.

Tips: Although I wished I had run the full, the 21-mile distance seemed perfect. Bring a fully charged phone with plenty of memory to take photos. Enjoy the beauty. Drink lots of water and enjoy the yummy strawberries when you’re nearing Carmel. From the pianist, to the course, to the officials, everything about this race is amazing.


Race #10 OC Half Marathon

This was my first race I had ever run by myself. With the exception of my friends Mika and Robyn during the race and at the finish, I had no running buddies and no family cheering me on along the way. Going to bed the night before this race was lonely. I was alone in the hotel room, getting my race outfit together, instagramming it, with nobody helping me decide what to wear. I woke up by myself, ate my energy bar by myself, had a cup of coffee by myself, and drove to the starting line by myself. It was definitely a strange feeling. I had never done this alone. I'm kind of a needy person with a strong need for other people's approval and there was nobody around to tell me good luck, to hold on my long sleeve shirt after I started the race, or to take a picture of me in front of the starting line. I wanted my family there, or even just a friend to start their watch alongside me. But I was alone.

I stepped into the first corral and awaited the national anthem and the start of the race. There I met a very friendly girl who I found out had run the course a number of times. I had never run this course before and was somewhat nervous. I had a goal of running under a certain time and I had a little bit of pre-race anxiety. I don't get it often, only when I have a goal I'd like to reach. Lately I had been running races just for fun and not for time. The girl I met helped take the nerves off talking about how awesome the course was and how she's done it for years. It was great to be able to talk to someone at the start of the race. It was as if I had met a friend that I had a lot in common with, but runners really just do have a lot in common with each other. I'm so thankful to have met her. I wish I had her name or brought endure business cards with me so I could know how her race went!

Since I had already been running for months, I had a goal of running this race under two hours and hoped to run around 1:55. I surpassed my goal and ran 1:52! It was a new feeling having to dig deep for the last few miles and the last quarter mile I had a stranger running alongside me pushing me along. To me, that's what running is all about. It's about encouraging one another, being there for someone when they need you every step of the way. Because whether you know the person or not, in a way, you're their team mate, running the course with the same challenges, the same pain, the same struggle, and stepping over the same finish line with an amazing sense of accomplishment. Sometimes running is lonely, but sometimes you'll also be very surprised how many people are there for you along the way.

This race was my fastest of the 12 races. Not my lifetime PR, which is about 10 minutes faster, but I was proud of this one.

Medal Earned: The US Bank 10th Anniversary OC Marathon

Running Buddies: I did this one solo :)

Inspiration: I had to dig deep, friendly runners along the course helped push me through the finish.

Tips: Check out the course beforehand to see what to expect. Either way you won't be disappointed. Orange County is gorgeous everywhere.

Happy 5th Birthday Endure!

  • Sep 8 2014
  • 0

I can't believe it's been 5 years since Endure started back in my MBA classroom in 2009. The moment the idea of jewelry and running came to me, I never would have thought that Endure would turn into something so much more than just a brand.

In these 5 years, I've learned that Endure is not just a jewelry line. Endure is capturing moments that can be held close to your heart, it's commemorating milestones, it's celebrating successes, it's inspiration, it's all the blood and the sweat and the tears that remind us that we are human and that when you believe in something, everything and anything is possible.

I've met some incredibly amazing and inspiring people that have touched my heart and at many times have brought me to tears after hearing their stories of hope, strength, perseverance, and love. I cannot put into words how incredibly blessed I am to have met so many of you in person and even read your stories through e-mail.

Thank you to all of you who continue to support Endure in every way as we celebrate our 5th Birthday. You continue to inspire us.

Cheers! :)

Sunny Arada

Sunny in Studio 108 at the Endure Jewelry Sneak Preview in 2009

Sunny standing in front of her old stomping grounds in Veterans Memorial Stadium at Buchanan High School Track

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